Electrolux
In 2017, we developed Electrolux global corporate brand platform centered on their brand purpose: to “Shape living for the better”. An offering built around improving the small tasks of everyday life at home.
As a vehicle to steer Electrolux towards their promise and main targets, we then created the Better Living action list: a list that will develop to contain 100 actions by 2030. A vehicle for change and communication, void of high-level retorics.