ETON
An exclusive webshop hidden in the barcodes of some of the rarest Beatles albums.
In 2023, the Beatlemania was back. The band was set to release their final song, sparking a surging interest not witnessed in decades. ETON, hailing from Sweden, the largest Beatles fan country in the world, wanted to pay tribute to their long-time heroes by releasing a collection inspired by some of their most iconic albums. But how do you stand out in the ocean of Beatles collaboration in the biggest beatlemania craze since 1964?
By tapping into true fan behavior – The hunt for rare items.
