Get it right with Husqvarna

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Husqvarna

We can all recognize ourselves in the frustration of buying technology that over-promises. Being the world leader in the still-developing market of robotic mowing, Husqvarna has seen a lot. And with their 30 years in the market, they know what it takes to succeed in the garden.

That’s evident in user reviews as well. Husqvarna Automower does what most people ask of their robotic lawnmowers. It works and makes life in the garden a little easier and more comfortable.

A global concept challenging technology that does not deliver as promised

An integrated campaign using recognition and humour as the main weapon

Please accept marketing cookies to watch this video.
Please accept marketing cookies to watch this video.
Please accept marketing cookies to watch this video.
Please accept marketing cookies to watch this video.

Outcomes

34%

Increase to website

2.5x

Effect change in choice

2x

Higher VTR compared to benchmark

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