With the aim to make sustainability fun, quirky, effortless, and something everyone can partake in, we created a new kind of climate movement – Radical Slacktivism.

The sustainability overload has led to fatigue among consumers expressing their disinterest in being guilt-tripped into sustainability. So how do you make a food rescue app that allows retailers to sell their surplus food to consumers at a lower price, trustworthy in this context?
You make it 100% effortless.