Sounds of Lust

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RFSU

Every time you buy a product from RFSU, you are helping to spread information on sex and cohabitation issues. The only problem: media and tech giants are blocking all their communication, deeming their ads “too explicit”.

So when RFSU launched its new series of pleasure products, we needed to figure out a way to get our message past the most powerful computer vision, A.I. and machine learning algorithms in the world. Algorithms that can read everything and interpret any type of imagery. The loophole? Audio.

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In a collab with Kornél Kovács, we created the track “Szenzus” and activated Sweden’s biggest artists to create remixes.

The launch was celebrated on social, and our Snapchat filter earned the most impressions in Sweden in 2021.

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The activation in social was followed by one in traditional channels, and on our site, the library of sounds that inspired Szenzus let people take their 5th sense to the 7th heaven.

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Outcome

19%

increase in sales (compared to target of 8%)

21.2%

increase in market share

220K+

earned impressions of the Snapchat lens – #1 in Sweden in 2021

2.5M

unique users reached in social media – despite being heavily restricted to act in the channels

Press coverage

“RFSU and Kornél Kovács Releases New Sensual Song Based on Survey of Sounds that Turn People On”

“Now there’s a song to get you turned on”

“Best right now: A song made to make you horny”

More work

Head & Shoulders

Free the shoulders

Eton

The Index Shirt

Pantene

The Family Portrait

We’re always searching for people to partner with, whether a new talent or a new client. Could it be you?

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