Changing locks by changing minds

Yale

Despite their name, many people saw smart locks as a silly purchase.
Homeowners were sceptical about them being a worthwhile investment, often unaware of their purpose or value. Even still, regardless if someone was ready to trust this smart home security solution or not, the market itself was a sea of monotony. An abundance of brands and products, websites and packaging, media and messaging – all of it all too similar, and alarmingly underwhelming.

The Singing Door Anthem

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By unlocking a smarter way to speak about home security, we spiced up smart locks and made a splash in an otherwise homogenous market.

Make it simple

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To highlight the product’s award-winning modern design and easy-peasy installation, we created vibrant and playful instruction videos in our ‘Make it Simple’ series.

More work

Yale

Changing locks

Concept & Campaign

Head & Shoulders

Free the shoulders

Concept & Campaign

Pantene

The Family Portrait

Concept & Campaign

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