Yale
Despite their name, many people saw smart locks as a silly purchase.
Homeowners were sceptical about them being a worthwhile investment, often unaware of their purpose or value. Even still, regardless if someone was ready to trust this smart home security solution or not, the market itself was a sea of monotony. An abundance of brands and products, websites and packaging, media and messaging – all of it all too similar, and alarmingly underwhelming.